[ CASE STUDY ]

SWRL

We partnered with SWRL to shape their creative direction from the ground up, working across brand strategy, visual identity, packaging, and branded assets. Rooted in values of empowerment, inclusivity, and self-expression, the brand needed a distinctive voice and look to match its bold vision.

Through close collaboration, we developed a comprehensive identity system that feels both refined and expressive - built to resonate with a new generation of beauty lovers. From strategic foundations to tactile packaging, every element was crafted to reflect the strength and individuality of SWRL’s community.

“SWRL was always meant to be fun, bold and a little unexpected - and that’s exactly what Studio Herts captured. The process felt creative and collaborative, and the end result gave the brand so much personality. Now everything feels cohesive and polished, but still full of energy. It finally feels like the beauty brand I dreamed of launching."