[ CASE STUDY ]

TwentyFourThreads

TwentyFourThreads is a boutique lifestyle brand inspired by travel and the timeless charm of hidden finds. Designed for the modern woman, their collections bring together effortless pieces that feel wearable, versatile, and made to last.

We collaborated with founder Gabbie to shape the brand’s identity and creative direction from the ground up. This included a refined logo suite, a cohesive visual language, photography direction, and curated social media storytelling - each touchpoint reflecting the brand’s ethos of timeless, boutique-inspired simplicity.

The result is a brand presence that feels elevated yet approachable, capturing the essence of TwentyFourThreads as a destination for forever favourites.

“Working with Jasmine has been an absolute pleasure. She’s gone above and beyond in helping me set up my online boutique, with exceptional communication and always just a phone call away. I genuinely felt like we were part of a team, rather than her just checking off tasks. Every step of the process has been handled so smoothly - I couldn’t be happier. Jasmine is professional, personable, committed, and incredibly knowledgeable. She’s been a huge support in what can be a very isolating journey as an independent founder.”